UX/Product Design
·
Concluded
Ended
May 2022
Incentivising Global Charitability by Generating Social Value
UX for Positive Global Change
Success Path Incentivisation
Balancing Stake Holder Needs
UX/Product Design
·
Uploaded
May 2022
Incentivising Global Charitability by Generating Social Value
UX for Positive Global Change
Success Path Incentivisation
Balancing Stake Holder Needs
Introduction
Humanitarian crises keep happening. I wanted to help.
about
During my final year of university, I noticed that global crises seemed to be occuring on an increasingly frequent basis.
To combat this problem, I aimed to drive an increase in donations to charities, fundraisers and human rights organisations.
Timeline
6 Weeks · Apr to May 2022
Client
BA Graphic Design
Team
Solo Project
with Credit to
Tutors · Vicky Carr & Amrit Randhawa
About
During my final year of university, I noticed that global crises seemed to be occuring on an increasingly frequent basis.
To combat this problem, I aimed to drive an increase in donations to charities, fundraisers and human rights organisations.
Timeline
6 Weeks · Apr to May 2022
Client
BA Graphic Design
Team
Solo Project
with Credit to
Tutors · Vicky Carr & Amrit Randhawa
about
During my final year of university, I noticed that global crises seemed to be occuring on an increasingly frequent basis.
To combat this problem, I aimed to drive an increase in donations to charities, fundraisers and human rights organisations.
Timeline
6 Weeks · Apr to May 2022
Client
BA Graphic Design
Team
Solo Project
with Credit to
Tutors · Vicky Carr & Amrit Randhawa
About
During my final year of university, I noticed that global crises seemed to be occuring on an increasingly frequent basis.
To combat this problem, I aimed to drive an increase in donations to charities, fundraisers and human rights organisations.
Timeline
6 Weeks · Apr to May 2022
Client
BA Graphic Design
Team
Solo Project
with Credit to
Tutors · Vicky Carr & Amrit Randhawa
Research
So I sought to find the who, what and why of donation.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Market Analysis Pt.1/2
To understand the third sector, I read the ‘CAF Charity Landscape 2022’, combining the results of 1.6m individuals.
Market Analysis Pt.2/2
To confirm what I'd learned from the report, I surveyed friends, family and classmates.
Primary Survey
The survey brought up a number of competitors, I audited the experience of the two most common.
Definition & Ideation
I then prioritised the stakeholder needs that drove the highest donations.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
User Personas
I characaturised the two extreme ends of the surveyed spectrum, so I could drive charitability in both archetypes.
Prioritisation of Problems
I condensed my research into 6 insights, converted them into actionable prompts and organised them by priority.
Tackling Priorities
I considered the motivations behind the respective stakeholders ini order to derive solutions from the problems found. Chosen solutions are highlighted in blue and labelled.
Prototyping & Testing
This way, I could encourage donations from all user archetypes.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Information Architecture
I followed each of the chosen solutions' threads into the system architecture.
Persona Validation
Theorising each persona's user journey, I was able to identify pain points.
Wireframing
During wireframing, the validation informed a number of features, including differentiated progress bars and post-donation share/view options.
UI Kit
I designed a UI kit to increase the speed and consistency of prototype production.
Shop, Donate & Flaunt your Benevolence
ThreeSO provides third sector organisations with a unified online presence, while being an exciting social venue for users.
Incentivising Highest Success Paths
ThreeSO tailors its recommendations to the user's history and interests.
Gamifying & Attaching Social Value
Users can see their friends' recent donations, and watch their 'Karma' levels grow.
A Viable Future
While streamlining the donation process, ThreeSO allows organisations to carry out the same processes they always have.
Digital Shopping
This includes the option to list shop items that are found in physical charity stores.
Impact
The project received a score of 85%.
Academic Feedback
Tutors described the project as ambitious, yet executed throughly, skillfully and with great consideration of the market it exists within.
The Field
A similar product concept found success in Dragon's Den, recieving from 50%+ of investors.
What's next?
To continue the project, it would be necessary to find anchor organisations who are willing to trial and test the product as foundational partners.
