UX Research

·

Uploaded

November 2024

Researching Interface-Driven Sociocultural Empathy for Conversational AI

Understanding Cultural Empathy

User Evaluation via 108 Datapoints

Statistical Data Analysis (SPSS)

UX Research

·

Uploaded

November 2024

Researching Interface-Driven Sociocultural Empathy for Conversational AI

Understanding Cultural Empathy

User Evaluation via 108 Datapoints

Statistical Data Analysis (SPSS)

I designed A/B Interfaces, and used them for UX Research.

I designed A/B Interfaces, and used them for UX Research.

Design Approach A

Design Approach A

Active Listening × Cultural Dimensions

Active Listening × Cultural Dimensions

Design Approach B

Design Approach B

Semiotic Indicator × Emotion Recognition

Semiotic Indicator × Emotion Recognition

The Aim

How can interfaces for conversational AI be more empathetic to users' sociocultural diversity?

about

Using a Research through Design (RtD) approach, I researched how interfaces can solve the problem of sociocultural insensitivity in social robots.

I A/B tested approaches to interface design, and conducted a statistical analysis to generate design guidelines.

Timeline

5 Weeks · Aug to Sep 2024

Client

MSc Human-Computer Interaction

Team

Solo Project

with Credit to

Supervisor · Gisela Reyes Cruz PhD

About

Using a Research through Design (RtD) approach, I researched how interfaces can solve the problem of sociocultural insensitivity in social robots.

I A/B tested approaches to interface design, and conducted a statistical analysis to generate design guidelines.

Timeline

5 Weeks · Aug to Sep 2024

Client

MSc Human-Computer Interaction

Team

Solo Project

with Credit to

Supervisor · Gisela Reyes Cruz PhD

about

Using a Research through Design (RtD) approach, I researched how interfaces can solve the problem of sociocultural insensitivity in social robots.

I A/B tested approaches to interface design, and conducted a statistical analysis to generate design guidelines.

Timeline

5 Weeks · Aug to Sep 2024

Client

MSc Human-Computer Interaction

Team

Solo Project

with Credit to

Supervisor · Gisela Reyes Cruz PhD

About

Using a Research through Design (RtD) approach, I researched how interfaces can solve the problem of sociocultural insensitivity in social robots.

I A/B tested approaches to interface design, and conducted a statistical analysis to generate design guidelines.

Timeline

5 Weeks · Aug to Sep 2024

Client

MSc Human-Computer Interaction

Team

Solo Project

with Credit to

Supervisor · Gisela Reyes Cruz PhD

Researching Solutions

First, I explored existing frameworks of therapy & computational empathy.

Constructing A/B Designs

I merged a product development cycle with Research through Design (RtD) to synthesise the designs.

User Testing & Data Analysis

I conducted the user research with a diverse participant population, then cleaned & analysed the data on SPSS.

Design of Research Interfaces

Interfaces for Research through Design (RtD)

The two designs both adapt to the users' responses in their own separate way, but with the same premeditated scenario paths - each isolating their assessment criteria with a different approach.

Statistical Observations

🔬 Analysis Parameters

Findings presented are based on results with a significance value of ≤0.05. H₀ = no observed significant difference in A/B user-perceived sociocultural empathy. H₁ = a significant observed difference betwen in A/B user-perceived sociocultural empathy.

🔬 Analysis Parameters

Findings presented are based on results with a significance value of ≤0.05. H₀ = no observed significant difference in A/B user-perceived sociocultural empathy. H₁ = a significant observed difference betwen in A/B user-perceived sociocultural empathy.

🔬 Analysis Parameters

Findings presented are based on results with a significance value of ≤0.05. H₀ = no observed significant difference in A/B user-perceived sociocultural empathy. H₁ = a significant observed difference betwen in A/B user-perceived sociocultural empathy.

🔬 Analysis Parameters

Findings presented are based on results with a significance value of ≤0.05. H₀ = no observed significant difference in A/B user-perceived sociocultural empathy. H₁ = a significant observed difference betwen in A/B user-perceived sociocultural empathy.

1

Gender × Design Approach B

Female participants responded more positively to Approach B/ECM than male participants.

p = 0.034

see implications +

see implications +

2

Nationality × Universal Identity

Participants with a nationality of Indian responded to A/B more consistently than participants of other nationalities on the Universal level.

p = 0.049

see implications +

see implications +

3

Gender × Relational Identity

Female participants also responded more positively in the Relational Level of Identity to A/B.

p = 0.046

see implications +

see implications +

Research Outcome

My research generated guidelines for sociocultural design of AI interfaces, that enhance empathy, user satisfaction & speed of adoption.

Generation 1 - Empathising on Gender

The recognition of emotion in speech, and the application of a Semiotic Square, were less able to meet the needs of males as they were for females. Female users must be provided with self-reflective visual motifs, while male users require visual evidence of reflective listening.

Generation 2 - Empathising on Nationality

Cross-cultural standards have an impact on the effectiveness of visual-supported active listening, so it is necessary to supplement user interactions with semiotic materials that counterweight the speech content in the direction of individual user expectations.

Generation 3 - Empathising on Identity

Satisfaction increases when placing emphasis on visually recognising user demographics, such as age, race, and socioeconomic status, as it has proven easier to empathise on the Relational level of the Tripartite of Identity (Sue, 2001) than the Individual or Universal levels.

LET'S TALK

© 2025 Adam A Jarvis. All rights reserved.

LET'S TALK

© 2025 Adam A Jarvis. All rights reserved.

LET'S TALK

© 2025 Adam A Jarvis. All rights reserved.

LET'S TALK

© 2025 Adam A Jarvis. All rights reserved.