Our team was tasked with addressing the 'poor customer experience' at a dinosaur exhibit, via "an Augmented Reality experience that is educational & interactive". Originally faced during our MSc, we delivered upon the project requirement; to research & produce a User Requirement Specification (URS) under the MoSCoW framework.

However, we then decided to continue the project independently.
This case study details the MSc-supervised research stage, followed by the independent stages of ideation, design & delivery.